Evolved Group
Motion Manifesto

Evolved wanted to build a high-impact, ambitious ‘motion manifesto’ to demonstrate our full capabilities and establish a design ethos to guide future work.
A motion manifesto is not a show reel, it’s about guiding principles; an expressive, bespoke motion piece born out of our identity that tells the story of who we are and what we’re about.

The premise:

We wanted to tell a story about the transformative creativity of Evolved - our ability to use screens and to think beyond them by pushing into the executional space.
“It’s more than just a rectangle.”Screens are ubiquitous. They’re everywhere, used every day. We’ve become blind to them, which is exactly why it takes creativity and expertise to make the most of them and to think beyond their boundaries.
The art direction reflects who Evolved are, with a style that doesn’t just demonstrate our expertise in the formats that we excel at (2D, 3D, filming production and projection, etc.) but also acts as a showcase for our identity and approach.
Put simply, we develop cohesive visuals that transcend format.

Storyboard

Credits:

Motion Design: Jonny Grace, David Fairweather, Callum Saxby
Art Direction: Adam Young, Liam Thorne
Producer: Jove Adams-Tyson

www.evolvedgroup.com

Dave Fairweather. MD

Dave Fairweather. MD